How to Think Like Business Buyers

The value (price, if we’re selling) of a business is what a willing buyer and seller agree it to be.  However, assuming both parties are informed and rational, the value of most small businesses is calculated by multiplying annual profit times a “multiple.” The multiple is a number that reflects buyer confidence and often falls between one and seven.  So, for example, a business with annual profit of $100,000 at a multiple of two would be worth $200,000.  

Read More
How to Change Reality

“Are you sitting down?”

It was our new regional salesman, Frank, talking to a customer on the phone.

“I’ve got pricing for you, and I just want to be sure you’re sitting down when I tell you.”

I was in Georgia to find out why Frank was struggling, and it was apparent. The quote was for a small commercial job, but Frank thought $10,000 was a lot of money.  It showed.

Read More