At the junction of Interstate 80 and Highway 281 in Nebraska, stands a convenience store with a large, well-lit sign. The sign reads “We Have the Best-Looking Cashiers.” Customers judge the offer you put before them, then compare it to your competitors’ offers. If there is no meaningful difference, customers base their buying decisions on price...
Read More“I’m planning on running a promotion this weekend.” It was a former client of mine who owned a retail store in a university town.
“What sort of promotion?” I asked.
“I don’t know. I've been thinking maybe a 25% percent discount on everything in the store. There’s a game this weekend and I want to pack ‘em in.”
“Are you open to discussion?" I asked.
“Sure, what do you have in mind?”
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