“I’m planning on running a promotion this weekend.” It was a former client of mine who owned a retail store in a university town.

“What sort of promotion?” I asked.

“I don’t know. I've been thinking maybe a 25% percent discount on everything in the store. There’s a game this weekend and I want to pack ‘em in.”

“Are you open to discussion?" I asked.

“Sure, what do you have in mind?”