“What parent,” he asked, “wouldn’t run into a burning house to save his child?”
It was my mentor describing what he called Save the Baby Syndrome.
“But that doesn’t make good parents,” he continued.
“It’s the little things like regular bedtimes, brushed teeth, homework and curfews that make good parents - and good kids.”
The same is true in business.
Read More“I’m planning on running a promotion this weekend.” It was a former client of mine who owned a retail store in a university town.
“What sort of promotion?” I asked.
“I don’t know. I've been thinking maybe a 25% percent discount on everything in the store. There’s a game this weekend and I want to pack ‘em in.”
“Are you open to discussion?" I asked.
“Sure, what do you have in mind?”
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