Cash vs. Growth: The Business Owner's Ultimate Dilemma

Successful business owners face a critical dilemma: preserve cash for security or invest in growth opportunities. Many either hoard cash and miss growth chances or spend aggressively and risk financial instability. The solution lies in using objective financial metrics, specifically the current ratio, to guide these decisions. By maintaining a current ratio above 1.4 and applying a three-question filter to investments, business owners can find the middle path between security and strategic growth.

Martin HollandSeptember 18, 2025Anneal Business Coachingbusiness cash flow, current ratio, business growth strategy, cash management, financial planning for business, business investment decisions, cash reserves, small business finance, business financial metrics, growth vs securityComment