Make Calculated Pricing Decisions
Before you reduce prices to attract customers, wouldn't it be helpful to know how many more customers you have to attract to pay for the discount? You can't risk not knowing the consequences of discounts.
To find out how much more business you would have to sell to make up for a discount, find your margin across the top row. Find your discount amount on the left column. Find the intersection of those two. That's how much more business you would have to do to keep the same profit you already have.
For example, if you have a 35% margin and you discount your prices 20%, you have to sell 133% more to stay the same. That's double plus 33% more just to stay the same.
This looks complicated, but it's not.
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